
Benefit from the demographic targeting of the hotmail users, by age and gender.
Benefit from ranking according to your relevance.
Very few advertisers on at the moment, which allows you to make the most of the high volume of traffic.
We can set timing rules to appear only at certain times.
We can geographically target major metropolitan areas.
Microsoft Ad Centre
As well as producing the software for nearly all the world computer, Bill Gates and his team have now branched into online advertising. Live.com is their new search engine which also offers new PPC advertising feature. The potential of this media is yet unknown in the industry but what can be said is that your cost-per click can be very low!!! MSN is also a PPC partner with Microsoft.
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