FAQ's

If you already have an active PPC account, you can simply hand over the daily management of this account to us. We will then implement our proven methodology for maximising ROI. If you do not have an active PPC account, then we can Setup and implement your campaign from scratch. We offer full time Management of your campaign through dedicated account managers.

As the leading specialist management company, we guarantee making an improvement in CTR which represents relevance and reduction in the overall cost per click in the first month of management, on comparable data. In some cases we have reduced the overall budget spend of clients by 50% while still increasing the volume of traffic.

To get the most from pay per click you need experience and knowledge of the many advanced features now available in PPC engines:

Dedicated Pay Per Click and Paid search management
Savings: We make huge savings on time and money whilst improving ROI
Knowledge: Paid search involves a lot of trial and error before getting right. We have the knowledge to get it right quickly
Time: Managing pay per click accounts successfully takes lots of time which most business people would prefer to use elsewhere
Performance: We can generate huge volumes of targeted interest quickly and affordably, maximising your exposure and ROI
Market Place: Keeping up to date with the rapidly changing market place is a full time job. Our clients employ our services to keep up to date with this change and to utilise new avenues to maximise revenues from online advertising.

Poor click-through-rates CTR. Some of our ads are getting up to 35% CTR
No visibility of which phrases are generating real conversions on your site
Ads that repeatedly get disabled due to poor performance
Paying too high a price per click, through lack of effective bid management
Not realising that the positions achieved on Google and MSN are not related just to cost per clicks (CPC) bid for, but position is dependant upon the who structure of a campaign
Lack of time to properly review and manage the account and bids
Lack of experience with the advanced features that can drastically improve ROI and performance
Lack of knowledge of the ever evolving internet as a medium of effective advertising
Interested in setting up strategic internet advertising? Click Here or Click Here for a review of your existing campaigns.

PPC ads are the 'sponsored results' that appear when consumers enter specific phrases into search engines. PPC advertising puts your message right in front of the people who need to see it, and you only pay when they click on your ad and visit your website.

PPC ads can also appear on a broad range of non-search engine websites, when the ad is relevant to the site's content or the profile of the site's users.

Your ads will be distributed across a large network of websites, so all sorts of people can see them. People who see your ad will either have searched using your keywords or will be viewing website content that is relevant to your offering, so they all have something in common: they are interested in what you have to offer.

No matter how well you optimise your website, you can't predict where your site will appear in a search engine results page. Even if you manage to get to the top, there is no guarantee that you'll stay there, as search engines continually change their ranking policies. It can take many months for your website to be listed in natural search results and it is notoriously difficult to reach the best positions in competitive markets.

PPC ads are great for achieving visibility across all search engines, even in the most competitive markets. There are minimal lead times so you get instant visibility on search engines and you can guarantee your position. Additionally, PPC ads also gain exposure on a broad range of non-search engine websites.

The first thing to do is contact us - we are happy to discuss our PPC advertising service and what it can do for your business. PPC advertising has minimal lead times, so as soon as we get the go-ahead from you we can start to work on your campaign, getting your ads in front of the right audience in no time at all.

We continually improve the performance of your campaign so that we can meet your specific business objectives most efficiently. We constantly monitor your campaign's performance, identifying areas for improvement. We improve your campaigns by altering elements such as the keyword bids, the keywords and the creative.

Yes, we can track visitors from PPC ads and monitor their actions when they reach your website. Tracking their actions enhances our optimisation capabilities, so we can encourage more of your desired actions at the lowest possible cost.

As part of our service we will send you accessible reports on a regular basis. These provide a clear insight into the performance of your campaigns across all PPC media, and they give you all the information you will need to account for your ad spend.

Campaigns can cost anything from a few hundred to many thousands of pounds - it completely depends on your needs and objectives. You only pay when somebody clicks on your ad, and the cost per click can range from a few pence to many pounds, depending on the popularity of the keyword that you select.

We know where your ads need to go in order to achieve your specific objectives. Depending on the nature of your campaign, we might allocate your budget to any number of PPC media.

Our solution provides a strong level of budgetary control and ultimately you decide how much you are prepared to pay. We continually monitor your accounts to make sure you never pay more than is necessary to meet your objectives, and we are committed to making your budget go as far as possible.