1 MONTH FREE
GOOGLE PAY-PER-CLICK
MANAGEMENT FOR ALL
NEW MEZZANINE CLIENTS
- No Setup Fee
- See The Results For Yourself
- Power to Your Business...
*Based on Three Month Subscription
Sign Up Here>
Tel: 01689 60 9991
ADVERTISING FOR ALL NEW PPC ACCOUNTS SETUP BY MEZZANINE MARKETING
- Get Your Online Business Off the Ground, Now!
- Why Wait?
Sign Up Here> Tel: 01689 60 9991
Here's How it Works
Step by Step...
Pay Per Click Marketing - Step By Step
1. Consultation: Your Objectives
Mezzanine marketing is here to listen and learn! YES we have to learn from YOU. Pay Per Click marketing is not only for advertisers who have a product to Sell. Every Business, has an objective… Which is yours?
- Increase visitors to your website?
- Increase sales of a specific product/s or brand/s?
- Broadening your client base?
- Have customers subscribe to your newsletter or request a brochure?
- Brand awareness?
- Increase your business Profile?
- Generate leads?
- Market research?
Whatever your objectives we will provide you with JARGON FREE – SERVICE & ADVICE.
2. Consultation: Defining Your Marketing Objectives
Once we have understood your main Business goals, we try and understand
a little bit more!
- Determine what you see is a good Return-on-Investment (ROI) for your product or service
- Define A Monthly pay per click advertising budget
- Gauge the Success of the advertising campaign (Conversion Tracking): This could be number of e-mails, telephone calls, purchases per day/week on month.
- Account Reporting layout frequency. Weekly or monthly?
3. Keyword / Search Phrase Research
- We research all the keywords & phrases used within your Business sector
- We Identify the relevant and popular Keywords for your Business sector
- Build up specifically grouped Keywords used in your market
- Identify search phrases that will generate high clicks
- Identify the cost per click (CPC) for each keyword
- Determine the maximum cost per click (CPC) for high cost keywords
Categories: |
Coffee |
Tea |
Keywords: |
Brazilian Coffee |
breakfast tea |
Coffee |
chinese tea |
|
Coffee Beans |
english tea |
|
Dark Roast Coffee |
green tea |
|
Espresso Coffee |
jasmine tea |
|
Medium roast coffee |
loose tea |
|
south american coffee |
tea bags |
4. Competitor Analysis - pay per click marketing
Review competitor adverts and positions for benchmarking and highlighting
successful strategies.
5. Advert Copywriting
• We will be happy to compile and advice on adverts to attract the right customer to your website
• Well Written and structured ads to increase the number of visitors entering your website
• Ads are concisely written with titles, descriptions and landing page URLs
6. Landing Page Consultancy
- We will advise you when improvements may be required to enhance your customers’ online experience with your web site or specific web page
- A better web experience could mean the difference between gaining a new sale or lead or the web users leaving your site in seconds.
7. Campaign Implementation
• Implement and upload search phrases and adverts into Google Adwords in line with objectives of the client and his pay per click marketing
• Optimise the account using Google Adwords advanced features such as broad matching, negative matching, phrase matching to ensure maximum ROI and minimum wastage
• Recommend onsite improvements that help improve the conversion rate of visitors and the campaigns overall ROI
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