10+1 REASONS TO CHOOSE MEZZANINE
- PPC Management from Just £3.33 Per Day
- 30 Day FREE PPC Management*
- £50 FREE GOOGLE Advertising*
- Free PPC Account Review
- No Set-up Fees
- No Commission on YOUR Clicks
- QUALIFIED Google Adwords PPC Professionals
- Continual Account Optimisation
- Simple Monthly Fee Structure
- More Clicks for Less
- In-houses Management. Not Outsourced
*T's & C's Apply (See Links)
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MANAGEMENT FOR ALL
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- Power to Your Business...
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Your Website Visible and Keeping Your
Web Pages
Looking Fresh
MEZZANNINE'S SEARCH ENGINE OPTIMISATION PACKAGES
Make Your Website Visible in Major Search Engines such as GOOGLE From only £495.00
page can help to lower your cost-per-click (CPC) in Google and soon the new Yahoo Pay-Per-Click system.
(See illustration on previous page).
- A good website landing page will retain your customer longer on line and will
convert to betters
sales and leads
- Google uses Quality score (QS) (see below), which determines how much you pay
for a particular keyword and in what position (1 to 10) your advert appears in the
first search page.
The QS formula is:
Quality Score = (keyword's Click through rate (CTR), advert text relevance, keyword relevance, landing page relevance)*
- A competitor analysis is undertaken reviewing your competitor's keywords and implementation of the keyword within their website, under the main search engines.
- Using a word tracker, we analyse the current keywords selected and according to the results decide on the final keywords to include on each of the pages.
- Using a word tracker, we analyse the current keywords selected and according to the results decide on the final keywords to include on each of the pages.
- Images on the website are made into smaller file sizes (if necessary) so that they are displayed more quickly and given names when a person moves the mouse over the image.
Your website is manually submitted to leading search engines and directories including, Google, Yahoo and DMOZ.
The above will take place over a One Month Period
Your website can take anything from 3 months to 1 year to be indexed (listed).
“We DO NOT use "automated software" for Search Engine Optimisation which can get your website banned from listings”
What is Search Engine Optimisation?
Search Engine Optimisation Is a procedure used to further help your website to be
listed by search engines, thus being more accessible and increasing the chances
of receiving traffic to your website.
Why Optimisation
At Mezzanine Marketing, we believe that there are long term benefits for
natural SEO (Search Engine Optimisation). A natural search listing by search engines
is free and should be exploited.
What is a Natural Listing?
An Example:
The website results that appear in the search-results are chosen by the Google search engine
as editorially important and relevant for them to be included in the search-results, regardless of payment. The natural search listings are displayed in the left hand column.
An Example: When a Search is performed in Google, say for ‘Coffee Shops’, the Google Search Engine aims to list appropriate websites to do with ‘Coffee Shops’ in the central area of the search-results page (using "spiders" that through text in websites). This part of the search-results page is not paid for. Google performs a search on your behalf and finds websites that may have text such as ‘Coffee Shops’ within the websites pages itself.
KEY:
*Metatags: Are words included in your website (hidden from view and in the
background) which describes the contents/services of each web page. This will help
achieve a higher ranking (page listing) in search engine pages, when people search
for a particular ‘search term'.
*Keywords: Are text on your website to show a search engine that the content is highly
relevant to a particular subject. It is important to have Keywords (Words associated with the treatments/Services that you offer and those that people commonly are searching for)
within the title of the website pages and with the text on the website pages.
*HTML: HTML is the text coding in the background of the website which is not
visible to the public. HTML enables your website to be displayed on the internet
Factors Can Determine a High Ranking in Search Engines
Once a website is optimised there are many factors that affect the ranking. These are listed below. On this basis Mezzanine Marketing cannot guarantee any particular position. We do however have success with 1st page Google and Yahoo listings for many of our clients;
Factors:
- Website visible HTML text content Search Engine Optimisation
(or Keywords in the site)
- Website Page Metatags Optimised:
Title, Description and Keywords Optimised
- Keywords that are both unique and commonly used in your field of business.
(Unique words will achieve a better ranking, EG: Your company name)
- The popularity of the website The number of visitors to your site
- Links to and from your site (to other sites)
- Links within your site to other pages
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